Article updated May 13th, 2020.
Did you know that Russia is in the 4th place among the largest app markets and constantly growing? There’re over 110 mln mobile users in Russia and neighboring countries where they speak Russian as their second language. However, only about 10% of them speak and understand English. So here’s why you should translate your app into Russian.
Russia surpassed Indonesia in mobile games and apps download numbers securing the 4th position at the beginning of 2019. And as we can see below it still holds its position a year later.
A further breakdown shows that Russia is also in TOP-5 countries on both the App Store and Google Play with a 19% increase for the latter in comparison with the same period in 2018.
A year later, in Q1 2020 Russia still holds its positions in TOP-5 on both stores seeing a remarkable growth by +9,1% on the App Store in comparison with Q1 2019. Four of the top five markets on Google Play saw downloads decrease quarter-over-quarter in Q4 2019, with Russia as the lone exception. All of these countries bounced back in Q1 2020 with strong growth of 8 percent or greater.
Translating your app from English into Russian allows you to drive more organic installs, expand your loyal user base, improve current game reviews (those complaints from Russian players with 1 to 3 stars), and at last but not least increase your chances of getting featured on the platforms in country-related picks.
Leaving Russian localization behind means missing thousands of new users coming into your app or game. It goes without saying that worldwide organic installs are one of the factors for your app or game to rank higher in the stores. You don’t want to miss this out right?
Hope this blog post was helpful and you’ve added the task to translate your app into Russian to your development pipeline. Feel free to ask your questions about the process of English-Russian translation of your game or app.